Clever Girls Collective Partner Bios

Stefania Pomponi Butler
@CityMama
Location: Silicon Valley, CA

Specialties: Co-marketing, blog creation,developing communities
Expertise: parenting, food, style

Stefania’s Story:
Stefania Pomponi Butler is a Blog Editor/Producer and Online Media Consultant. Her past and present clients include Disney, Wondertime (a Disney property), ParentsConnect, Babble.com, The Savvy Source, Edelman PR, Tonic.com, Dex Products, and Uptake.com where she serves on their marketing advisory board. She is often invited to speak on blog-related topics. She spoke at BlogHer '07 on the subject of professional blogging, at Blogher Business '08 on marketing to bloggers of color, and at Blog World Expo '08 on pitching to mom bloggers. In 2009 she spoke at the Engage Her conference on the subject of Social Media for Business, at BlogHer '09 on the subject of marketing to women of color, and will present open remarks at the Blogalicious conference as well as participate in a panel on Social Media.

Named one of Forbes' Ten Mommy 'hood Gurus, Stefania has an extensive background in partner marketing/co-branding and social media consulting. She spent almost a decade working in the audio industry creating marketing opportunities between companies, developers, and audio professionals.

Her recent honors include being named one of One of Babble.com's Top 50 Mommy Bloggers, being selected as a Parents' Magazine "Power Mom", and being "nominated" as One of 10 Social Media Women That Deserve a Vanity Fair Article.

In addition to founding the popular and successful cooking, parenting, and design blog CityMama™ in 2003, Stefania is one of the Founding Editors of Kimchi Mamas™ and the MOMocrats™ which secured an interview with Barack Obama and a post from Michelle Obama during the 2008 presidential campaign.

As a freelancer she contributes to various corporate websites and has articles published in the August 2008 issues of Good Housekeeping and Redbook. CityMama™, with over 4,000 RSS subscribers, is a Bloglines Parenting "QuickPick" and was named a Top 100 blog by the Blogger Black Book. Her work has appeared in various parenting magazines, in the New York Times, KoreAm Journal, and on The Huffington Post. Stefania brings a wealth of knowledge of successful blogger marketing and outreach strategies to the team as well as her deep connections to the parent blog world.

Cat Lincoln
@DearBadKitty
Location: San Francisco, CA

Specialties: Marketing strategy, content creation, networking, corporate communications
Expertise: beauty, style, travel and green

Cat’s Story:
Cat Lincoln is a San Francisco-based writer and online media Marketing Consultant who specializes in beauty, style, travel and green clients. With a voice that can range from provocative to evangelical, Cat wields words to inspire laughter, tears and animated purchasing activity. Her expertise includes creating SEO content that drives traffic, builds community and converts to sales.

She also has over 17 years of corporate marketing experience, leading major strategic, brand, and creative programs for Fortune 500 companies. During her tenure at ADP and Wells Fargo she directed B-to-B and B-to-C initiatives, and her responsibilities included managing an in-house creative team as VP of Marketing. Her background includes several major campaigns targeting high net worth and luxury consumers.

Cat can be found blogging at several spots, with an audience of millions readers. Her outlets include: AOL Lifestyle sites GreenDaily, Holidash and StyleList, travel site UpTake, and good news outlet Tonic. Her list of interviewees includes style legend Martha Stewart, journalist Tom Brokaw, eco-friendly designer Stella McCartney, Project Runway winner Christian Siriano, environmentalist Colin Bevan, Earth Days director Robert Stone and documentary filmmaker Joe Berlinger. She is also the co-creator of the collaborative entertainment blogs wishboneclover, and 40whatever.

Sheila Bernus Dowd
@Xiaolinmama
Location: Silicon Valley, CA

Specialties: Cause-related marketing, SEO/keyword optimization, event planning
Expertise: parenting, home and garden

Sheila’s Story:
Whether it is for 50 or 10,000, Sheila can throw one heck of a party – the kind that is talked about for days and either raises a ton of money for a worthy cause or garners her client’s brand stellar coverage.

Sheila led communication strategies for nonprofits for over a decade locally and nationally. While Executive Director of Public Allies, she created a national technology/outreach plan still in use today to leverage the power of the internet to recruit young leaders into public service. At Project Cornerstone, she led a Silicon Valley wide campaign to strengthen youth programming and infuse positive youth development strategies in local after-school programs, non profits and government entities. She worked with the American Red Cross as a Crisis Public Information Officer and is a fundraising strategy consultant for several local agencies. She specializes in developing communications plans, street outreach teams, and working with media.

A lifelong music lover, Sheila is the co-founder of Left Coast Live, a music festival and conference that features the best emerging artists of the West Coast music scene.

She is the founder of Lookiloos, a nationally syndicated home and garden site about Silicon Valley homes and style. Sheila's style articles are featured in the San Jose Mercury News’ Home section. She serves on the Yahoo! Mother Board and is an ambassador for Graco Baby Products, where she is a featured blogger on their “Ready for the Road” site. She blogs under the pseudonym XiaolinMama at Silicon Valley Moms Blog, MOMocrats and Filipina Moms. Sheila recently spoke at Blog World Expo on “Pitching to Women Bloggers.”